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| The use of the roundel showing the name of the station on a blue bar is dated from 1908. The origins of this roundel, known under the name of "Bulls-eye" or "target" remained unknown. The first use of this roundel in transport in London was to represent the London general Omnibus Company. Its use for the underground comes from the decision to find a way to put in evidence the names of the stations on the quays. The red circle with a blue bar was rapidly adapted, with the word "Underground" inside the bar. It's one of the first identity of the enterprise. Then, the logo was transformed by Edward Johnston (in 1919). In 2008, a modern art exhibition commemorated its 100th birthday using a play re-interpretation. |
